The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. )=volunteered response. . across its Facebook, YouTube, Twitter, and Instagram channels. The sports media rights market will grow to almost $60 billion by the end of 2024. Please create an employee account to be able to mark statistics as favorites. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. We also use your market data in our Strategic Business Process to support our business decisions. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. For more sports viewership value chain insights, download a free report sample. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. . As t. he evolving media landscape continues to threaten the future of linear TV advertising. Discover courses and other experiences that bring out whats best in you, the people around you and your entire organization. This year's Super Bowl game highlighted this in clear figures. NFL viewership has been low, dating all the way back to the 2016 season. More than 458 million viewers watched eSports in 2019. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. US Sports Viewership Facts and Stats 9. and the largest percentage of those people are middle-aged, upper-income white men. 1. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. 1. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. Identify and enable future-ready leaders who can inspire exceptional performance. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Report Code: GDSPO-TR-S016. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. You need a Statista Account for unlimited access. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. Platforms such as Twitter and Instagram usually see significant amounts of discussion following big games, and the social media accounts of many teams have begun interacting with fans in unique ways to engage them further. This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. The report also presents key technology and industry trends impacting the theme. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. 2018 FIFA World Cup (3.572 billion) 3. Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. The sports viewership value chain is made up of sporting events. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. The FIFA World Cup3.3 billion viewers. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. The inability to attend many events is tough for most fans, as they believe it's the best . TwitchMetrics Pro. However, popularity for the latter has soared in recent years. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. Sky Sports' English Premier League viewership was up by 21% in 2019. Are you interested in testing our corporate solutions? The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. Over 150 million in the US watched live sports once a month in 2019. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. Learn more. Can be shared by unlimited users within one corporate location e.g. Liverpools win over Manchester City in November drew an. Access to this and all other statistics on 80,000 topics from, Show sources information Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. CNBC ", Activate, Number of viewers of sports video in the United States in 2021, by league (in millions) Statista, https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/ (last visited January 18, 2023), Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph], Activate, October 16, 2017. Boston Streaming Video Trends: Why and How Consumers Watch. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). , 1 2012, according to Nielsen sports increase at a CAGR of more than %... 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